About

Designed to stand out

We’re a Berlin based independent brand creating bold and distinctive clothing with a passion for every little detail.

What excites us most is when our designs do more than just look good. We want you to see yourself in them, feel understood, and wear them with confidence. And if they happen to earn you a few offended looks in public, we consider that a bonus.

Send me to Hell was founded by me, Alexander, in 2022. I’m a freelance artist and SMTH is my creative outlet — a place where I turn the ideas, humor, and topics that inspire me into clothing.

Every design starts as a real sketch. It is refined and developed by hand before it ever becomes a print. We believe great designs should have character, personality, and a story behind them. That is why we focus on original artwork instead of mass produced graphics. Every piece reflects the time, creativity, and passion that went into creating it.

Today, we’re a small team based in our Berlin studio, where every order is printed, finished, packed, and shipped by hand. By keeping production in house, we can focus on quality, pay attention to every detail, and make sure every piece meets our standards before it reaches you.

Quality matters just as much as the designs. We don’t want to sell disposable fashion — we want to create clothing you’ll actually enjoy wearing for years to come.

Our prints only come to life when they’re worn by people who share the same mindset. We don’t expect everyone to like what we create. In fact, that’s kind of the point. Our clothing is made for people who think for themselves, speak their minds, and aren’t afraid to stand out. If that’s you, welcome to the family.

Have an idea for a future design? Or maybe some feedback? We’d genuinely love to hear it. Every message helps us improve SMTH and create clothing you’ll actually want to wear.
Just send us an email or DM us on Instagram. Thanks for being part of this journey.